theglobalvillage.blogg.se

 

Today we're conducting a pilot study for our thesis. That means a day full of SPSS, coding, cross tabulation and lots of coffee.

 

 

 

 

We are researching how a company works with social media marketing strategies on Facebook from factors such as post frequency, follower interaction and content. In summary, we want to see which factors affect the level of follower interaction on a Facebook like-page.

 

 

 

 

It's really interesting to see how different strategies lead to different results, and we hope to be able to see a relationship between these factors, even though this particular study is quite small.