06 Sep

15:12

Result

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It may seem like we've had a long vacation but don't worry, we haven't. In fact, we worked really hard on our thesis and on the last week of May we went back to Sweden to defend our thesis. We are really happy with the feedback we received. If you're curious about our work, you can check it out here: http://www.diva-portal.org/smash/record.jsf?searchId=1&pid=diva2:625012
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instagram marketing, interbrand top 100 on instagram, marketing and pr in social media, relationship marketing in social media, social media, social media marketing,

23 Apr

07:00

Vacations don't like deadlines

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It's going to be a little quiet over here for a bit. We have a deadline on Friday evening where our data and part of the analysis has to be presented. But since we're off to yet another vacation we'd like to try to finish our analysis. Wish us good luck and we'll see you on the other side!
 
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SMM, Thesis Social Media, social media, social media marketing, social media marketing strategies,

20 Apr

06:59

Reflection

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This past week we had skype meeting with our supervisor regarding the thesis. We're now half way through and this experience has been truly interesting. We'd be lying if we said we haven't been struggling. We are in a quite unique situation and we're truly greatful to have been given this opportunity. But conducting a research without access to neither a library nor a supervisor has been proven quite a challange. Obviously we were aware of that fact before coming here and tried to prepare as much as we could. But, when you've never written a thesis before it's hard to know what to expect. Along the process we've changed our focus once, twice, three times... We've lost count. However, this change is a natural part of the process. If you run into issues, which most likely will happen once or twice, you need to adjust thereafter.
 
 
 
 
It makes us wonder, if we would have chosen to write this thesis at home, with unlimited access to books and supervisor, would it have been better? Of course our theoretical framwork would have been deeper and better but how about the research? We would have lacked in the invaluable experience we have gained at Yabroad. We wouldn't change this for anything in the world. And for our fathers Bosse and Micke, and our friends thank you for all your help and support! We could not have done this without you. I, Thamwika, always say that you're only as great as the people around you and you guys makes us the best.
 
And as for our thesis, the first 50% is approved!
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18 Apr

08:58

Instagram promotion

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Today is the start of Yabroad's Instagram promotion and I felt really clever when making this:
 
We're delighted to announce that Yabroad is now on Instagram. Don't forget to follow us to get your daily dose of supercalifragilisticexpialidocious China! http://instagram.com/yabroad
 
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SMM, SNS, marketing strategies, social media, social media marketing, social media marketing strategies,

08 Apr

07:30

Planning? Scheming!

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After a long holiday it's time to get back to work. Here we are planning for the coming weeks. If you're interested in the results, make sure to follow instagram.com/yabroad!


 
 
 
 
 
 
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China, SMM, SNS, Shanghai, marketing strategies, social media, social media marketing, social media marketing strategies,

04 Apr

06:30

Title

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We take a lot of pride in what we do and we know we are repeating ourselves by saying this, but we are so excited about out work!
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China, SMM, SNS, marketing strategies, social media, social media marketing, social media marketing strategies,

29 Mar

06:30

The Facebook Effect

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For our thesis we're reading this book (amongst others) and it is really interesting! The guy is our age and his achievements changed the media landscape as well as the condition for human communication. It's so interesting we don't know whether this is work or pleasure!

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27 Mar

08:38

Survey

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Our survey is now up and running! To help us with our research, be sure to fill it out here: http://freeonlinesurveys.com/s.asp?sid=qdizxhghr9imwo5224426
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social media,

26 Mar

07:30

Progress!

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It feels so great that all our other courses are finished and we can pay more attention to our research. The past week has been quite hectic with many things to check off. And we are very happy to have checked off the background research for our research! Boring part done, now only the fun parts left!

Stay tuned for more details.

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China, Life in China, SNS, marketing strategies, social media marketing, social media marketing strategies,

25 Mar

13:34

Instagram

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Today we have launched Yabroad's Instagram account. 
 
 
 
12 likes in one hour. Not too bad, huh?
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China, IheartChina, Life in China, SMM, SNS, marketing strategies, social media, social media marketing, social media marketing strategies,

18 Mar

06:30

New week new challenges

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There’s a saying in Swedish that goes ”new week new challenges”. We’ve been working on a social media strategy, this week it’s time to review it before putting our plans into action!

Have a great week everyone!

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SNS, marketing strategies, social media, social media marketing, social media marketing strategies,

13 Mar

09:18

SPSS Wednesday

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Today we're conducting a pilot study for our thesis. That means a day full of SPSS, coding, cross tabulation and lots of coffee.
 
 
 
 
We are researching how a company works with social media marketing strategies on Facebook from factors such as post frequency, follower interaction and content. In summary, we want to see which factors affect the level of follower interaction on a Facebook like-page.
 
 
 
 
It's really interesting to see how different strategies lead to different results, and we hope to be able to see a relationship between these factors, even though this particular study is quite small. 
 
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SPSS, marketing strategies, social media marketing, social media marketing strategies,

08 Mar

07:30

Women's day!

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We've had a quite productive week, as before mentioned we've focusing on getting into our daily routines and besides that we've been able to structure up our thesis and develope our thoughts. The most interesting we did this week was a SWOT analysis, which resulted in a 5 page report as well as a Prezi presentation (yes, we're one of those...).
 
Today's Women's Day in China and we're being treated with half the day of as well as a gift card at the local supermarket. Thank you Yabroad!
 
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